As part of a course assignment, I created a series of advertisements for New Balance, an athletic company with local ties to the Boston area. My goal was to use the product itself, an athletic shoe, to create a fast-paced sense of motion, much like someone would experience when wearing the shoes.

Final deliverables included digital and print materials for social media, online advertisements, store signage, and their official website. During the final critique, a design representative from New Balance was present, and my work was met with positive feedback.