© 2019 by Liz Taylor

new balance

As part of a course assignment, I created a series of advertisements for New Balance shoes, an athletic company with local ties to Boston.  My goal was to use the product itself, an athletic shoe, to create a sense of motion, much like someone would experience when wearing the shoes. Final deliverables included digital and print materials for social media, online advertisements, store signage, and their official website. During class critique, a design representative from the company was present, and my work was met with positive feedback.